Binance has announced a strategic collaboration with Amazon Web Services (AWS) to leverage AI-powered tools in enhancing user services on its platform. The partnership leverages GenAI to revamp user experience, from seamless onboarding to automated customer support. With tools like Amazon Bedrock and ECS, Binance’s KYC now auto-fills data, cuts OCR costs by 80%, and boosts approval rates by 6%. Generative AI has also raised Binance’s first-call resolution rate by 5%, reducing manual intervention and keeping up with 24/7 demand. This AWS integration enables Binance to drive operational efficiency and maintain trust in an ever-expanding, global user base of 237M.

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