In a latest development develoment, Cannes, France, the venue for the International Film Festival, announced that it will promote the city’s merchants to access the cryptocurrency payment system. It is launching a Web3 initiative to encourage and train local merchants to accept cryptocurrency payments. The goal is to attract high-spending customers, especially as cryptocurrencies become more popular globally. This move is particularly timely as Cannes will host the Ethereum Community Conference (EthCC) in 2025, attracting thousands of crypto-savvy attendees. A map listing “crypto-friendly” businesses will be made available, helping local commerce tap into new economic opportunities.

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