The European Union has imposed a €1.84 billion ($2 billion) fine on Apple (NASDAQ: AAPL) for limiting competition in the music streaming market through its App Store policies. This marks the first instance where Apple has been penalized for contravening EU rules. The fine is a response to practices that prevented rivals, notably Spotify, from directing users to alternative payment methods outside of the App Store.
This decision by the European Commission follows a complaint lodged by Spotify in 2019, accusing Apple of anti-competitive behavior. The Commission’s investigation concluded that Apple’s actions created unfair trading conditions by restricting developers from informing users about cheaper subscription options available outside its ecosystem.
Margarethe Vestager, the European Competition Commissioner, detailed that the fine includes a basic component of €40 million, referred to as a “parking ticket” for Apple, with an additional €1.8 billion aimed at deterring similar conduct in the future. This total penalty corresponds to 0.5% of Apple’s global turnover, highlighting the scale of the EU’s action against the tech giant.
Apple’s responds
Apple has announced its intention to appeal the ruling, which will be reviewed by the Luxembourg-based General Court, Europe’s second-highest court. The appeal process is expected to extend over several years. In the meantime, Apple’s stock experienced a 3.2% decline to $173.88 following the announcement of the fine.
The EU’s move is part of a broader effort to regulate the market power of large technology firms and ensure competitive fairness. This penalty against Apple ranks as the third-largest antitrust fine issued by the EU, highlighting the significant regulatory focus on the practices of major tech companies.
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