Global asset manager Franklin Templeton, overseeing $1.5 trillion in assets, is considering launching a Bitcoin Exchange-Traded Product (ETP) in Europe. As institutional demand for digital assets grows, major financial firms are increasingly entering the crypto space. A Bitcoin ETP would provide investors with a regulated and convenient way to gain exposure to Bitcoin without directly holding it. If approved, this move could strengthen Bitcoin’s presence in traditional finance and attract more institutional capital to the market.

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