- Jetking became India’s first publicly listed company to adopt the Bitcoin standard, allocating 25% of its investable surplus to the digital asset.
- Despite Bitcoin’s price decline post-2022, Jetking maintained confidence in its long-term growth, aligning with a 20-year investment approach.
- Inspired by Michael Saylor’s strategy, Jetking continues to acquire Bitcoin, disregarding short-term fluctuations while positioning for future financial resilience.
Jetking has officially adopted Bitcoin as a treasury reserve asset, becoming the first publicly listed Indian company to take such a step. The company allocated 25% of its investable surplus to Bitcoin in 2022, aiming to safeguard its financial stability and hedge against potential economic downturns.
Siddarth Bharwani, Jetking’s Chief Financial Officer, confirmed that the decision followed thorough research and market observations. The firm compared Bitcoin to traditional assets like real estate and gold, concluding that the digital asset offered superior investment potential. This evaluation led to Jetking’s decision to integrate Bitcoin into its financial strategy.
Navigating Market Volatility and Regulatory Challenges
Jetking remained committed to its Bitcoin investment despite India’s strict cryptocurrency regulations. The company faced market downturns, with Bitcoin’s price dropping to $15,000 after its initial purchase at approximately $45,000. However, Bharwani highlighted that historical trends reinforced their confidence in Bitcoin’s ability to recover from setbacks.
Jetking’s approach mirrors the investment philosophy of MicroStrategy’s Michael Saylor, who advocates for continuous Bitcoin accumulation. The company intends to expand its holdings over the next two decades, focusing on long-term value rather than short-term price movements.
Institutional Adoption Boosts Bitcoin Confidence
The launch of Bitcoin exchange-traded funds (ETFs) in the United States further validated Jetking’s strategy. Bharwani emphasized that institutional adoption was crucial in reinforcing their commitment to Bitcoin as a treasury reserve asset.
Jetking’s investment strategy does not rely on market timing. The firm continues to acquire Bitcoin, viewing it as a reliable store of value. This approach positions Jetking as a pioneer in corporate Bitcoin adoption within India’s evolving financial landscape.
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