On March 15, fans all across the globe will have the chance to purchase Lionel Messi’s limited edition “Join the Planet RWA” (JTP RWA) on PLANET’s website. This one-of-a-kind event unites blockchain-enabled Real World Assets with the global allure of Lionel Messi, universally recognized as one of the greatest footballers of all time, whose appeal transcends cultural and geographical boundaries.

The collaboration highlights how RWAs are transforming asset holding, making this initiative not just a milestone for fans but also a significant moment in the evolution of the digital asset ecosystem. After all, recording physical assets on the blockchain makes physical assets highly liquid, mobile, inclusive, and democratically accessible.

What’s the Messi’s “Join the Planet RWA” all About?

The first edition of “Join the Planet” RWA draws significantly from the career of Lionel Messi, reflecting the combination of Messi’s inherent talent and his indomitable inclination, both in spirit and action, towards advocating for a better world.

Messi’s RWA is crafted from his iconic left boot, symbolizing his ‘athletic excellence,’ and its creation from 100% recycled materials sourced from the Paraná River and beyond signifies its profound global environmental impact. This aligns with the larger vision of the Join the Planet Foundation, which aims to support ‘inspiring organizations and passionate individuals’ advocating for the use of nature-based solutions to address the most pressing challenges our planet is faced with. 

Every boot will feature a unique QR code that can be scanned through PLANET’s mobile application, which will be available on iOS and Android. By scanning the QR code, users will immediately receive their digital certificate, which will be in the form of NFTs. This will not only validate their ownership but also unlock access to unique perks.  

Moreover, each of its cleats is unique and comes with a traceable system, allowing enthusiasts to see where the material it is made of has come from, who made it, when it was made, and the journey it took from beginning to end, including its CO2 emissions.

The proceeds from the sale of collectibles will go to charity, supporting Lionel Messi’s cause of cleaning up planet Earth, and the efforts will begin with the cleaning and conservation of the Paraná River. This river is from Messi’s hometown in Rosario, the largest city in the central Argentine province of Santa Fe.

The Grand Vision Inspiring the RWA

The reason why the “Join the Planet” RWA has created unprecedented enthusiasm among communities – Web3, Web2, and beyond – is its vision and its willingness to solve challenges efficiently. 

For instance, the world’s cities will produce 2.2 billion tonnes of waste each year by 2025. And unless sincere efforts are taken from now on, with incentivizing mechanisms put in place to reward those who stand in support of the cause, this problem cannot be resolved. 

However, the ‘Join the Planet’ movement is not only about collecting discarded materials. It takes transparency further by empowering each product made of these materials with full production traceability through blockchain. In the long run, this approach will enable customers to make more informed decisions and create more environment-efficient strategies.

Interestingly, PLANET recently unveiled an exciting addition to its ecosystem in collaboration with Mobilum: the Planet Black Card. Users who utilize it for everyday purchases will enjoy exciting deals and unbeatable prices. Just load the Planet Black Card with cryptocurrencies and stablecoins. Interestingly, 0.5% of every transaction made with the Planet Black Card will be used to buy and burn the $PLANET token.

Overall, the first “Join the Planet” RWA is a beacon of hope for planetary sustainability. Its reach and impact would go far beyond the traditional realm of environmental activism.

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