MicroStrategy’s Bitcoin Strategy Yields 41.8% Return in 2024

MicroStrategy (MSTR), the largest corporate Bitcoin (BTC) holder known for its substantial BTC acquisitions, is making waves in the realm of cryptocurrency. On November 19, 2024, Michael Saylor, the chair and founder of MSTR made a post on X (previously Twitter) and stated that by acquiring BTC smartly the firm had delivered a yield of over 41.8% this year.

MicroStrategy’s Strategic Acquisitions 

According to the post on X, this yield equates to approximately 79,130 BTC in added value, or an average of 246 BTC per day. Unlike traditional Bitcoin mining, which requires substantial costs, energy consumption, and capital investment, MicroStrategy achieved this performance through its innovative treasury operations.

Source: X (Previously Twitter)

Saylor’s post on X stressed that without utilizing or involving expensive operation costs or mining hardware the firms with its strategic acquisitions of BTC and management of Bitcoin as a corporate reserve asset, leverage the cryptocurrency’s growth to enhance shareholder value.

Additionally, this announcement highlights MicroStrategy’s position as a pioneer in Bitcoin adoption among corporations. With its significant Bitcoin holdings, the company continues to set a benchmark for integrating cryptocurrency into corporate treasury management.

Recent BTC Acquisition and Expansion Plans

However, on November 18, 2024, the firm made a notable purchase of 51,780 worth $4.6 billion at an average price price of $88,627. With yesterday’s BTC acquisitions, MSTR’s total BTC holding increased to 331,200.

Additionally, the firm during Asian trading hours announced its plan to raise $1.75 billion to expand its Bitcoin holding by using convertible senior notes.

Besides all these, Bitcoin is currently trading near $91,500 and has registered a gain of over 1.80%. However, before the US market opening bell BTC reached an all-time high of over $92,720. Meanwhile, its trading volume jumped by 35% indicating heightened participation from traders and investors.


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