OpenAI, led by CEO Sam Altman, has formed a significant multi-year partnership with media giant Condé Nast. This collaboration will integrate content from renowned brands such as Vogue and The New Yorker into OpenAI’s products, including ChatGPT and SearchGPT.

“With the introduction of our SearchGPT prototype, we’re testing new search features that make finding information and reliable content sources faster and more intuitive.”

OpenAI blog post. 

OpenAI trials new search function combining AI and web data

According to OpenAI, the new feature is to help users get search results as quickly and efficiently as possible, including pointing to news articles. The company also intends to roll out these features to ChatGPT to enhance users’ use of the tool. 

Brad Lightcap, the current COO at OpenAI, has noted the position of OpenAI regarding the importance of the truth and the quality of journalism where AI is now involved in the processes. He further stated, “We’re committed ensure that as AI plays a larger role in news discovery and delivery, it maintains accuracy, integrity, and respect for quality reporting.”

In July, OpenAI introduced SearchGPT, an AI-based search engine that provides real-time information from the internet, to compete with Google and other search engines. This comes after Perplexity AI was accused of plagiarism, and in July, the company a revenue-sharing model for the publishers. This initiative had Fortune, Time, and Der Spiegel sign up for Perplexity AI’s “Publishers Program,” striving to protect the rights to content fees. 

OpenAI signs multi-year content deals with major media outlets

In June, Open AI signed a multi-year content deal with Time magazine and got permission to use more than a hundred years of Time magazine’s content. This will be incorporated into ChatGPT to allow the system to make historical data available to the user from a database. 

Another partnership was in May with News Corp, which gave OpenAI access to content from The Wall Street Journal and MarketWatch. Also, Reddit has granted OpenAI permission to use Reddit’s content for AI training, which has been reviewed by Reddit. 

However, this partnership between media corporations and intelligence companies has not been entirely seamless either. Several media companies have filed lawsuits against OpenAI and Microsoft for copyright infringement. 

The New York Times filed a lawsuit in December against Microsoft and OpenAI for infringement of intellectual property rights. The Times has accused OpenAI of using its journalistic content in ChatGPT’s training data, which reportedly cost the company a lot of money. 

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