
- Ripple launches a new spot prime brokerage for U.S. institutions to trade digital assets securely.
- The firm expands its reach after acquiring Hidden Road and adding advanced trading services.
- Ripple strengthens global growth with new deals and prepares for upcoming XRP ETF launches.
Ripple has expanded its U.S. operations with the launch of a digital asset spot prime brokerage. The platform allows institutional clients to conduct over-the-counter spot transactions for various cryptocurrencies, including XRP and Ripple USD (RLUSD).
The rollout follows Ripple’s recent acquisition of multi-asset prime brokerage Hidden Road, completed just days earlier. The new service, known as Ripple Prime, combines Ripple’s licenses with Hidden Road’s technology to create a unified platform for institutional trading.
Integration Following Hidden Road Acquisition
The integration of Hidden Road’s solutions strengthens Ripple’s capacity to provide institutional-grade financial products. The acquisition, valued at $1.25 billion, gives Ripple access to advanced systems supporting crypto, foreign exchange, derivatives, swaps, and fixed income products.
The rebranded platform, Ripple Prime, now offers clients access to OTC spot, swaps, CME futures, and options trading. The launch will put Ripple in a successful position to address the increasing institutional need to trade in secure and compliant crypto products.
Broader Expansion and Strategic Acquisitions
In 2025, Ripple has been on a rampage to increase its foreign presence through a series of acquisitions and partnerships. In addition to Hidden Road, Ripple also purchased GTreasury at a price of $1 billion to increase its presence in corporate treasury management. The company also partnered with Bahrain Fintech Bay to promote blockchain innovation across the Gulf region.
In Africa, Ripple joined forces with Absa Bank to introduce digital asset custody services, enabling the storage of tokenized assets for South African clients. These moves indicate Ripple’s intention to integrate blockchain solutions into traditional financial systems worldwide.
Market Developments and Regulatory Outlook
Ripple’s new offering launches amid a volatile period for XRP. The token has been under selling pressure, and it is trading at about $2.33 following a short-term fall. In the meantime, there is an increase in expectation over possible XRP exchange-traded funds (ETFs). Both Bitwise and Canary Capital have already filed final updates to their spot XRP ETFs, and they are set to launch in mid-November.
Industry analysts claim that these ETFs may have massive inflows, and they may compete with previous Bitcoin and Solana funds. Ripple also raised a $1 billion fundraising exercise to increase the liquidity of XRP and promote ecosystem development.
With the changes in the U.S. regulations, Ripple seems to be in a good position to reap the benefits of an escalating institutional shift to digital assets. The ever-growing range of services that the firm offers, such as payments, custody, and brokerage, is indicative of its approach to connecting traditional finance and blockchain technology. Ripple Prime’s introduction is another step of financial markets further integration of digital assets.
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