- Robinhood now allows U.S. users to trade Binance Coin as part of its expanding list of supported tokens.
- BNB holds steady near $1070 after listing and remains one of the top-performing major cryptocurrencies.
- The listing signals wider acceptance of Binance Coin among major U.S. crypto trading platforms.
Robinhood has now listed Binance Coin (BNB) as a spot security, providing U.S. clients with access to the fourth-largest cryptocurrency by market value. The listing increases the tokens listed on the exchange to over 40. BNB was trading at approximately $1,070 at the time of launch.
This step follows the recent all-time high of BNB at over 1,350, which has pushed its market capitalization near $150 billion. This addition adds BNB to Bitcoin, Ethereum, and Solana on the trading platform of Robinhood.
Growing U.S. Access to Binance-Linked Tokens
The listing is a significant move across the American exchanges, as they were fearful of Binance-linked assets. BNB was also included in the listing roadmap by Coinbase, which is an indication that it will be more widely accepted in the U.S. markets.
According to analysts, the increasing user demand and more BNB activity on decentralized exchanges are prompting big exchanges to react. New listings come after Binance and its co-founder, Changpeng Zhao, were scrutinized recently, but point to the increased retail interest in BNB and its ecosystem. Binance recently completed the Gopax deal and returned to South Korea after a two-year regulatory delay.
Market Reaction and Price Movement
After the announcement, BNB did not display a significant movement on Robinhood relative to other newly listed tokens. The altcoin was stable at approximately $1077 and stood firm throughout macro market price moves. TradingView data showed that the crypto market has recovered a small percentage of 2% after a recent pullback.
Despite muted short-term action, BNB has significantly outperformed major cryptocurrencies this year. CoinMarketCap data shows a year-to-date gain of 53%, while Bitcoin and Ethereum rose about 15%. Solana remains down 2% over the same period.
BNB’s Expanding Role in the Crypto Ecosystem
BNB was developed in 2017, and it is the native token of the Binance ecosystem. It is a popular trading fee discount engine and blockchain. The token has been taken off in decentralized exchanges, such as PancakeSwap, which has recorded significant transaction volumes daily in the past several months. The rise in memecoin activity on the BNB Chain has also driven strong on-chain demand. Increased liquidity during the “BNB season” pushed trading activity to record levels. Moreover, China Renaissance announced plans to raise $600 million for a BNB-focused fund in the United States.
Robinhood’s decision to add BNB reflects its ongoing strategy to grow its crypto presence. In August 2025, the platform registered a crypto trading volume of $8.6 billion. The company is also going global with the consideration of blockchain-based assets and tokenization. The inclusion of BNB on the U.S. exchange list enhances the standing of BNB as one of the top-performing digital assets in the market, providing more opportunities to investors.
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