Strategy Invests $742.4 Million in Bitcoin, Expanding Holdings to 478,740 BTC

Strategy Invests $742.4 Million in Bitcoin, Expanding Holdings to 478,740 BTC

  • Strategy has acquired 7,633 BTC for $742.4 million, increasing total Bitcoin holdings to 478,740 BTC, valued at over $46 billion.
  • The company rebranded from MicroStrategy to Strategy last week, reinforcing its position as the largest corporate Bitcoin holder.
  • Despite reporting $670 million in Q4 impairment losses, shareholders approved a significant increase in stock offerings.

Business intelligence firm Strategy has expanded its Bitcoin holdings, acquiring 7,633 BTC for $742.4 million. The company disclosed the purchase in a U.S. Securities and Exchange Commission (SEC) filing after issuing additional shares through its at-the-market (ATM) stock program. 

The acquisition brings its total Bitcoin reserves to 478,740 BTC, now valued at over $46 billion.

First Bitcoin Acquisition Since Name Change

After its rename from MicroStrategy to Strategy the company completed its initial Bitcoin acquisition. Last week the corporation announced its new name to deepen its position as the globe’s biggest corporate stakeholder of Bitcoin. The strategy followed its rebranding as Strategy by adopting a Bitcoin-oriented orange logo under the leadership of Bitcoin supporter Michael Saylor.

The company has continued boosting its Bitcoin holdings even though Q4 2024 earnings revealed $670 million worth of Bitcoin-related financial losses. Shareholders have backed Saylor’s expansion plan by approving a 30-fold increase in shares available through the company’s ATM program. The move signals investor confidence in the company’s long-term Bitcoin strategy.

Vision for Increased Bitcoin Accumulation

The strategy remains committed to its “21/21” vision, which aims to add $42 billion worth of Bitcoin to its balance sheet by 2027. The company has spent approximately $31.1 billion on its Bitcoin acquisition plan since 2020, acquiring BTC at an average price of $65,033 per coin.

As of February 9, 2025, Strategy has achieved a Bitcoin yield of 4.1% year-to-date. The company’s aggressive accumulation strategy continues to influence market sentiment and reinforce Bitcoin’s role in corporate treasury management.


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