Michael Saylor, a prominent Bitcoin advocate and founder of MicroStrategy, recently revealed the company’s core principles for Bitcoin investment. In a tweet, Saylor shared the vision behind MicroStrategy’s exclusive commitment to Bitcoin, outlining nine principles that guide the company’s strategy to maximize value and promote Bitcoin’s role as a global reserve asset.

MicroStrategy’s Core Strategy

At the heart of MicroStrategy’s approach is its commitment to “buy and hold BTC indefinitely,” making Bitcoin an essential asset in the company’s portfolio. This “buy and hold” principle highlights MicroStrategy’s long-term confidence in Bitcoin, aiming to keep BTC at the center of its strategy regardless of market ups and downs.

Additionally, Saylor’s strategy notes growing responsibly, aligning with market dynamics, and achieving positive Bitcoin yields through continuous acquisitions. MicroStrategy aims to leverage its assets intelligently, working toward outperformance against BTC and upholding a strong balance sheet. 

Another key principle involves issuing innovative fixed-income securities backed by BTC, further strengthening its balance sheet.

Promoting Bitcoin’s Global Adoption

An essential part of MicroStrategy’s mission is to encourage the global adoption of Bitcoin as a treasury reserve asset. Saylor’s vision places Bitcoin at the forefront of financial innovation, positioning it as a viable alternative for global reserves.

With this unique and unwavering commitment shows MicroStrategy’s confidence in Bitcoin’s potential and its role as a key player in corporate BTC adoption.

MicroStrategy BTC Strategy Pays Off

MicroStrategy’s strategy with Bitcoin is proving highly successful. The company now owns over 252,220 BTC, making it one of the largest institutional holders, with this holding valued at around $18 billion.

Instead of selling shares, MicroStrategy uses debt through bonds and notes to buy more Bitcoin. However, this method allows them to grow their Bitcoin holdings without affecting shareholder value.

This strategy has delivered impressive returns, even outperforming top tech stocks as well as traditional assets like gold and real estate in recent years. 

Recently Saylor announce that MicroStrategy plans to keep growing its Bitcoin yield, aiming for a steady increase of 6-10% each year.

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