Treasure Global Inc. (NASDAQ: TGL), a United States-based tech company focused on developing consumer intelligence products, announced the launch of a $100 million digital asset treasury strategy. The company intends to tap into the growing adoption of digital assets led by Bitcoin (BTC) and Ethereum (ETH) to hedge against macroeconomic uncertainties.

According to the announcement, the digital asset treasury strategy was backed by two capital sources. Whereby $50 million came from existing equity financing agreements and the rest through new institutional commitments. In addition to purchasing BTC and ETH for its treasury management, Treasure Global will also add regulated stablecoins.

“This treasury strategy is a deliberate step in aligning our capital deployment with infrastructure scalability and platform utility. By integrating blockchain-native assets into our balance sheet and embedding real-time data intelligence into our consumer platform, we are building a high-leverage digital ecosystem designed for recurring revenue, margin expansion, and long-term capital efficiency,” Carlson Thow, Chief Executive Officer of Treasure Global, noted.

Impact of Treasure Global’s Move on Bitcoin and Ethereum 

The adoption of Bitcoin and Ethereum by Treasure Global coincides with a notable mainstream adoption of digital assets by institutional investors. As Coinpedia has noted in the past, more companies – currently amounting to 223 entities holding 3.39 million BTCs – have followed in the footsteps of Strategy and Japan’s Metaplanet.

The notable improvement of the crypto regulatory framework in the United States has facilitated the mainstream adoption of crypto assets by institutional investors. Earlier on Wednesday, Bloomberg reported that JPMorgan plans to enable wealthy clients to take loans using crypto assets as collateral.

Ultimately, the rising demand for digital assets will fuel further supply vs demand shock and kickstart a major parabolic rally in the near future.

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