- Trump Organization files a trademark for a metaverse and NFT trading platform.
- Plans include virtual fashion, dining, education, and a blockchain-powered marketplace.
- USPTO will review the filing despite past tensions with Trump’s administration.
Trump Organization is moving into digital territory. A new trademark filing hints at plans for a metaverse and NFT trading platform. On February 24, 2025, DTTM Operations LLC, which controls Trump-related trademarks, applied for rights to the name “TRUMP.” This move suggests a push toward virtual experiences, digital commerce, and blockchain transactions. A Trump-branded metaverse could reshape online interactions, offering users a unique space tied to one of the most recognizable names in business and politics.
A Virtual World with Trump Branding
The filing with the United States Patent and Trademark Office (USPTO) details a wide range of digital offerings. A Trump-branded virtual world would allow users to buy digital clothing, shoes, and accessories. A virtual restaurant would create a branded dining experience in an online space.
Beyond fashion and food, education plays a major role in this vision. The Trump Organization plans to offer professional training in business, real estate, construction, hospitality, and public service. Users could engage in courses designed to reflect Trump’s business strategies.
A Strategic Move or a Risky Bet?
A digital marketplace stands out as a key feature. This platform would allow users to trade digital goods and cryptocurrencies. Only content authorized by the “45th and 47th President of the United States” would be available, ensuring exclusivity. NFTs would authenticate transactions, adding value to each purchase.
The Trump Organization steps into the metaverse as digital economies continue to expand. Major companies invest heavily in virtual experiences, signaling a shift in consumer engagement. A Trump-branded metaverse could attract supporters and collectors looking for exclusive digital assets.
An unexpected twist surrounds the filing. Government employees at the USPTO will review the trademark application. Many of these workers faced pressure to resign or return to the office during Trump’s administration. This irony adds another layer to an already intriguing development.
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