Strive Asset Management, co-founded by Trump advisor Vivek Ramaswamy, announced it will integrate Bitcoin into its wealth management services, emphasizing crypto as a hedge against economic challenges. The $1.7 billion firm, now headquartered in Texas, aims to include Bitcoin in standard investment portfolios for American clients. This shift aligns with a broader political wave, with Trump recently presenting himself as pro-Bitcoin, potentially impacting crypto prices if he wins the 2024 election. The firm’s new business is supported by a $30 million Series B round, with backing from Cantor Fitzgerald and Narya Capital.

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